Three deserving women in Kelowna will receive a full makeover during the Dress for Success Kelowna event Watch Her Soar. 

Colin Ford is board co-chair for the event and is excited to help these women shine. 

"If you constantly stay with the same look you're inclined to behave the same way you always have," Ford said, adding that a strong physical transformation can be followed by a strong internal transformation. 

Women interested in the opportunity can reach out to Dress for Success Kelowna with a paragraph up to 500 words explaining why they deserve the makeover. 

During the Watch Her Soar gala, these three women will be shown in their natural form to the audience before sitting down to have their hair and makeup done and then be outfitted with a new look from the Dress for Success shop. 

Local businesses are supporting the transformations with Ford Salon doing hair and MisMacK doing the makeup.

"The gala is all about fundraising for these women that Dress for Success supports."

The evening will also see eight women from the Dress for Success program modelling outfits from local shops with all outfits being auctioned off to support the organization. 

The organization helps to empower women striving for economic independence assisting with things like resumes and cover letters, finding work appropriate clothing and interview preparation. 

Apply for the transformation by contacting Dress for Success Kelowna through their or social media. 

Watch Her Soar will be held on Oct. 19 at Metro Hub. Tickets can be purchased through .