Malt and spirit-based beverages started rolling out from the Molson Coors brewery in Chilliwack for the first time this week.

While the companysa国际传媒檚 236-year history is deeply rooted in beer, the rebranded Molson Coors Beverage Company is gaining traction with a raft of new products that go behind the beer aisle.

In Chilliwack, operational upgrades from early 2022 prepared them for changes that took place at the Fraser Valley Brewery, and they dovetail with Molson Coorssa国际传媒� environmentally responsible brewing process.

sa国际传媒淚nvesting in our brewing capabilities is a top priority for Molson Coors,sa国际传媒� said David Hamel, Molson Coorssa国际传媒� general manager of operations for Western Canada. sa国际传媒淭his upgrade supports many of our commitments as a company sa国际传媒� from modernizing our operations in Chilliwack, to unlocking additional brewing capacity for our above-premium brands, to doing so responsibly by ensuring our facilities are pillars of sustainable brewing for years to come.sa国际传媒�

Two of the biggest Molson Coors facilities in Canada, in Chilliwack and Toronto, saw production get underway Monday for brands like Vizzy Hard Seltzer and CoorsSeltzer destined for the Western market, and Central Canada.

Both breweries are now sa国际传媒渓ivesa国际传媒� with production of non-beer beverages that will lead to thousands of additional hectolitres produced each year.

Technologies built into the facility are expected to decrease the companysa国际传媒檚 carbon footprint, as well as its energy and water consumption through practices such as carbon dioxide recycling, thus reinforcing the brewerysa国际传媒檚 environmental, social, governance (ESG) initiatives in the local community.

Chilliwack Mayor Ken Popove sees the recent investments at the brewery as a facet of Chilliwacksa国际传媒檚 growth.

sa国际传媒淥ne of councilsa国际传媒檚 goals is to attract and maintain business growth,sa国际传媒� Popove said. sa国际传媒淥ur community is growing rapidly and itsa国际传媒檚 exciting to see that growth reflected in Molson Coorssa国际传媒� continued investment in Chilliwack.sa国际传媒�

Molson Coorssa国际传媒� Toronto brewery was founded in 1955 and currently stands as the beverage companysa国际传媒檚 biggest Canadian facility, next only to Chilliwacksa国际传媒檚 brewery, which opened in 2019. The Toronto facility has the capacity to brew 28 different brands, including core brands like Molson Canadian, Coors Light and Coors Original.

sa国际传媒淎s the biggest brewery under the Molson Coors banner in Canada, the Toronto Brewery team is proud to take part in this next chapter of our history,sa国际传媒� said Tan Le, Molson Coors general manager of the Toronto Brewery.

The growing Canadian market for ready-to-drink beverages is estimated at almost three million hectolitres and Molson Coorssa国际传媒� market share in the hard seltzer and soda segment is close to 15 per cent and growing, said officials.

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