It took a while, but finally sa国际传媒� and with the carefully curated help of Oprah, Big Bird and Goldman Sachs sa国际传媒� Apple has at last unveiled a new streaming TV service, its own branded credit card and a news subscription product.

The moves have been largely expected and so far donsa国际传媒檛 appear to drastically alter the competitive landscape the way Apple has done with previous products such as the iPhone and the iPad.

Still, the announcements represent an important step for the company as it seeks to diversify how it makes money amid declining sales of the iPhone, even if by themselves they are unlikely to turn Applesa国际传媒檚 big ship either way. But itsa国际传媒檚 a way to keep fans sticking with Apple even when they arensa国际传媒檛 buying a new iPhone every year.

Mondaysa国际传媒檚 announcements lacked some key details, such as pricing of the TV service. Heresa国际传媒檚 a rundown on what Apple unveiled sa国际传媒� whatsa国际传媒檚 good, whatsa国际传媒檚 not so good and what we still donsa国际传媒檛 know.

APPLE TV PLUS

The good: Oprah, Jason Momoa, Big Bird, Steven Spielberg and a host of other stars have lent themselves to original Apple shows that range from documentaries to science fiction, drama and preschool television programming. The focus on sa国际传媒渜uality storytellingsa国际传媒� is consistent with Applesa国际传媒檚 image and analysts say is likely to produce some hit shows.

The bad: Even so, sa国际传媒渋t will lack the full range and diversity of content available through Netflix, Amazon and others, and that is set to limit its appeal,sa国际传媒� said Martin Garner, an analyst at CCS Insight. Apple also joins a crowded market and itsa国际传媒檚 not clear how many more monthly subscriptions people have the money and the bandwidth for.

The unknown: Apple hasnsa国际传媒檛 said how much itsa国际传媒檚 going to cost.

APPLE NEWS PLUS

The good: The price, $10 per month, looks like a good deal compared to separate subscriptions for newspapers and magazines (Apple will include more than 300 of the latter, including The New Yorker and Sports Illustrated). Apple is touting sa国际传媒渞ichly designed articlessa国际传媒� that let people read publications tailored to Apple devices in all their glory. Apple has also included privacy protections, and says it will collect data about what people read in a way that it wonsa国际传媒檛 know who read what sa国际传媒� just how much total time is spent on different articles.

The bad: While The Los Angeles Times and the Wall Street Journal have signed on, other big-name news publishers, such as The New York Times, have not. Nor have, in fact, most other major U.S. newspapers.

The unknown: Itsa国际传媒檚 not entirely clear how much news yousa国际传媒檙e getting for your money. The Journal, famous for its business and industry coverage and commanding nearly $40 a month, will make sa国际传媒渟pecially curatedsa国际传媒� general-interest news available for Apple customers, for example. Other stories will still be there sa国际传媒� but Apple says users will have to search for the articles themselves.

APPLE CARD

The good: Security and privacy, two areas Apple prides itself on, are a clear focus. The physical version of the card has no numbers, and the digital version lives in your Apple Wallet on your phone, where itsa国际传媒檚 protected by Face ID or Touch ID so even if someone steals your phone they wonsa国际传媒檛 be able to use the card to buy things. Apple says it wonsa国际传媒檛 get information on what you buy with the card or where or for how much. There are no late fees.

The bad: The rewards (2 per cent cash back for all purchases using the digital version of the card, 1 per cent using the physical version and 3 per cent cash back at Apple stores) are nothing to write home about. The card is meant for Apple users, so if you arensa国际传媒檛, itsa国际传媒檚 probably not for you.

The unknown: What sort of credit score you need to get approved, as well as exact interest rates.

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APPLE ARCADE

The good: Applesa国际传媒檚 new game subscription service, which will launch this fall, will be free of ads and in-app purchases, which can quickly add up and have become common in mobile games. Apple promises more than 100 games, and they will be exclusive to the service, so there will be plenty of fresh adventures.

The bad: The service will only be available on Apple devices, including iPhones, iPads, Macs and Apple TVs. That could be frustrating for those who donsa国际传媒檛 own Apple products.

Unknown: Apple said all games would be available with one subscription, but did not say how much it would cost or when exactly the service will launch. It has partnered with a few well-known game creators, including Hironobu Sakaguchi of sa国际传媒淔inal Fantasysa国际传媒� fame, but itsa国际传媒檚 unclear how well all the new games will work or how fun theysa国际传媒檒l be to play.

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AP Technology Writer Rachel Lerman contributed to this story.

Barbara Ortutay, The Associated Press

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