A new ad campaign involving mock movie posters aims to silence gangsters in Metro Vancouver.
At a movie theatre in Surrey, the regionsa国际传媒檚 Crime Stoppers chapter unveiled a new sa国际传媒淕uns and Gangssa国际传媒� initiative that encourages people to give anonymous tips about gang activity and other serious crimes.
The crime-fighting organization hopes the messages sa国际传媒渇lip the scriptsa国际传媒� on crime by celebrating tipsters as sa国际传媒渟tarssa国际传媒� of the narrative.
New posters feature the three storylines of sa国际传媒淭he Gunmansa国际传媒檚 Barbersa国际传媒� (how a barbersa国际传媒檚 anonymous tip put a criminal behind bars), sa国际传媒淭he Gang Membersa国际传媒檚 Gym Buddysa国际传媒� (an anonymous tip led to a heavy sentence) and sa国际传媒淭he Drug Dealersa国际传媒檚 Neighboursa国际传媒� (how one tip sent a criminal to jail).
The Saul Bass-style graphics will be displayed on restaurant and bar screens, billboards, and on bus and Skytrain overhead cards and transit shelters. Videos will be played before movies at local Landmark company theatres including the one in Guildford, where a launch event was held Wednesday (March 15).
Launched at a movie theatre, a new Metro Vancouver Crime Stoppers campaign wants to silence gangsters.
sa国际传媒� Tom Zillich (@TomZillich)
How new movie poster-style ads aim to sa国际传媒榝lip the scriptsa国际传媒� on criminals:
The PS&Co campaign aims to reach people who know someone involved in illegal activities, or has key information, and wants to do the right thing, but wonsa国际传媒檛 tell anyone for fear of reprisal.
The ads target girlfriends, boyfriends and partners of anyone involved in crime, parents and extended family, non-criminal friends and casual acquaintances such as servers, bartenders, valets and special entertainers.
Linda Annis, executive director of Metro Vancouver Crime Stoppers, says the organization had sa国际传媒済reat successsa国际传媒� with three previous Guns and Gangs advertising campaigns in recent years, and hopes for the same in 2023.
sa国际传媒淪ince 2016, tips to Crime Stoppers are credited for 216 gun- and gang-related arrests, and the seizure of 313 illegal weapons,sa国际传媒� says Annis, also a Surrey city councillor.
sa国际传媒淎nyone can be a hero. We accept anonymous tips about any crime 24/7 and in 115 languages. We donsa国际传媒檛 want to know your identity or where yousa国际传媒檙e from, we just want information that can help police to solve crime.sa国际传媒�
, or call 1-800-222-8477.
tom.zillich@surreynowleader.com
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