The Liberal governmentsa国际传媒檚 way forward to promote and encourage Canadian culture at home also includes leaning heavily on those influencing it from south of the border.

Heritage Minister Melanie Jolysa国际传媒檚 much-awaited reboot of federal cultural policy includes some new tax dollars, but the government is also highlighting a $500 million deal with Internet streaming giant Netflix as part of the hoped-for cultural renaissance.

3 pillars; Invest in our creators & their stories, Promote Cdn content at home & abroad, Strengthen public broadcasting & support local news

sa国际传媒� M茅lanie Joly (@melaniejoly)

And the Liberals donsa国际传媒檛 intend to stop there; in a speech unveiling the new sa国际传媒淐reative Canadasa国际传媒� policy, Joly said she wants to make sure all foreign platforms are part of the promotion and protection of Canadian stories.

sa国际传媒淲e want them to participate in our goals to support the creation and discovery of Canadian content that showcases our talent, our cultures and our stories,sa国际传媒� she said in a prepared text of her remarks.

sa国际传媒淚sa国际传媒檓 pushing for commitments that benefit our industries.sa国际传媒�

The deal with Netflix sets up a Canadian branch of operations for the company and commits Netflix to investing $500 million over five years in original productions in Canada. The deal, agreed to under the Investment Act, means, among other things, that if Netflix doesnsa国际传媒檛 live up to its side of the bargain, the government could impose fines.

Joly also highlighted initiatives underway by Google and Facebook; the latter will help fund digital journalism development in a new program with Ryerson University.

The state of Canadasa国际传媒檚 news media sa国际传媒� declining revenues and readership for traditional outlets being among the major challenges sa国际传媒� was given a nod by Joly but no new federal cash.

sa国际传媒淥ur approach will not be to bail out industry models that are no longer viable,sa国际传媒� she said.

sa国际传媒淩ather, we will focus our efforts on supporting innovation, experimentation and transition to digital.sa国际传媒�

The policy comes after months of consultation with a wide range of players in Canadasa国际传媒檚 cultural sector, many of whom had hoped to see new broadcasting players like Netflix or YouTube become part of the formal regulatory landscape for Canadian companies, which requires them to air certain levels of Canadian content and contribute financially to a fund to help develop it.

Private broadcasterssa国际传媒� contributions to the Canadian Media Fund have been dwindling in line with dropping revenues and Joly announced Thursday that the federal government will increase its own share of that fund in order to keep its balance sheet steady.

The Liberals are also looking for new markets for the content which funds like that help generate. They are setting up a new creative export strategy and will finance it with $125 million over five years.

But thatsa国际传媒檚 about it for new money in the policy, for now.

The government is looking at modernizing many of the other funds that contribute to the development of Canadian culture, like those which support the book and periodical industries. Cash already set aside in previous federal budgets for cultural programs will also be allocated to the establishment of creative startup businesses.

Several pieces of legislation are also up for review, including the Copyright Act and Broadcasting Act and there will also be a broad review of the CRTC.

The Canadian Press

Note to readers: This is a corrected story. A previous version said the government will contribute $100 million over four years to a creative export strategy.