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Kentucky canoe outfit borrows photo of Trudeau family to market business

They are in a red canoe, all clad in life jackets, and Sophie Gregoire Trudeau and Ella-Grace are waving
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You might think the last thing yousa国际传媒檇 stumble onto on a rural road in central Kentucky is Prime Minister Justin Trudeau.

Chances are many of the people who pass by the intersection where Mammoth Cave Road meets Old Mammoth Cave Road donsa国际传媒檛 even notice that they did.

But there, on the right side of the road, about two hours south of Louisville at the edge of a national park, is a giant billboard advertising the Mammoth Cave Canoe and Kayak operation, one mile ahead on the left. And the photo on the billboard, of a smiling family of four in a canoe, is clearly the Canadian prime minister, his wife, Sophie Gregoire Trudeau, and their two oldest children, Xavier and Ella-Grace.

They are in a red canoe, all clad in life jackets, and Sophie and Ella-Grace are waving.

A call to Mammoth Cave Canoe and Kayak went unreturned Wednesday, but a man who owns a cabin rental operation across the street from the billboard confirmed its existence. He said he hadnsa国际传媒檛 looked at it that closely before and was surprised to learn it featured Trudeau.

The billboard photo wasnsa国际传媒檛 there in June 2015, when Google captured an image of the spot for its Google Street View page. But it has been there since at least 2016, when an observant Facebook user spotted the sign and posted about it in French.

Another person mentioned the billboard on Twitter last June.

But the story seemed to take on more legs Wednesday after a Reddit user posted a photo of the billboard captioned, sa国际传媒淒id you ever hear about our Trudeau billboard down here in Kentucky. We havensa国际传媒檛 quite learned not to steal pictures from the Internet yet.sa国际传媒

It prompted Trudeau to tweet a response. sa国际传媒淔or the record: This was taken in Yukon in 2013. A spectacular part of this country to explore.sa国际传媒

Trudeau originally tweeted the photo himself in August 2013 when he announced he and his wife were expecting their third child.

sa国际传媒淭hrilled to let you know wesa国际传媒檙e going to need another seat in our canoe: Sophie is pregnant! #threeisthenewtwo,sa国际传媒 he posted, more than two years before he would become prime minister.

When it comes to advertisers nabbing internet photos of unwitting politicians, Trudeau was portrayed in a somewhat more flattering light than Conservative MP Michael Chong.

In 2017, a Canadian woman noticed a photo of Chong was being used in a poster campaign in Guatemala advertising sanitary bathrooms.

Mia Rabson, The Canadian Press

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