Itsa国际传媒檚 not just you. The word sa国际传媒渄emuresa国际传媒� is being used to describe just about everything online these days.

It all started earlier this month, when TikTok creator Jools Lebron that would soon take social media by storm. The hair and makeup shesa国际传媒檚 wearing to work? Very demure. And paired with a vanilla perfume fragrance? How mindful.

In just weeks, Lebronsa国际传媒檚 words have become the latest vocabulary . In addition to her own viral content that continues to describe various day-to-day, arguably reserved or modest activities with adjectives like sa国际传媒渄emure,sa国际传媒� sa国际传媒渕indfulsa国际传媒� and sa国际传媒渃utesy,sa国际传媒� several big names have also hopped on the trend across social media platforms. Celebrities like and have shared their own playful takes, and even the White House used the words the Biden-Harris administrationsa国际传媒檚 recent student debt relief efforts.

The skyrocketing fame of Lebronsa国际传媒檚 sa国际传媒渧ery mindful, very demuresa国际传媒� influence also holds significance for the TikToker herself. Lebron, who identifies as a transgender woman, said in a that shesa国际传媒檚 now able to finance the rest of her transition.

sa国际传媒淥ne day, I was playing cashier and making videos on my break. And now, Isa国际传媒檓 flying across country to host events,sa国际传媒� Lebron said in the video, noting that her experience on the platform has changed her life.

Shesa国际传媒檚 not alone. Over recent years, a handful of online creators have after gaining social media fame sa国际传媒� but itsa国际传媒檚 still incredibly rare, and no easy feat.

Heresa国际传媒檚 what some experts say.

How can TikTok fame lead to meaningful sources of income?

There is no one recipe.

Finding resources to work as a creator full-time sa国际传媒渋s not as rare as it would have been years ago,sa国际传媒� notes Erin Kristyniak, VP of global partnerships at marketing collaboration company Partnerize. But you still have to make content that meets the moment sa国际传媒� and theresa国际传媒檚 a lot to juggle if you want to monetize.

On TikTok, most users who are making money pursue a combination of hustles. Brooke Erin Duffy, an associate professor of communication at Cornell University, explains that those granted admission into TikToksa国际传媒檚 Creator Marketplace sa国际传媒� the platformsa国际传媒檚 space for brand and creator collaborations sa国际传媒� can sa国际传媒渆arn a kickback from views from TikTok expressly,sa国际传媒� although that doesnsa国际传媒檛 typically pay very well.

Other avenues for monetization include more direct brand sponsorships, creating merchandise to sell, fundraising during livestreams and collecting sa国际传媒渢ipssa国际传媒� or sa国际传媒済iftssa国际传媒� through features available to users who reach a certain following threshold. A lot of it also boils down to work outside of the platform.

And creators are increasingly working to build their social media presence across multiple platforms sa国际传媒� particularly amid a of the ByteDance-owned app in the U.S., which is currently . Duffy notes adding that many are working on developing this wider online presence so they can sa国际传媒渟till have a financial lifelinesa国际传媒� in case any revenue stream goes away.

Is it difficult to sustain?

Gaining traction in the macrocosm that is the internet is difficult as is sa国际传媒� and while some have both that resonate and found sources of compensation that , it still takes a lot of work to keep it going.

sa国际传媒淭hese viral bursts of fame donsa国际传媒檛 necessarily translate into a stable, long-term career,sa国际传媒� Duffy said. sa国际传媒淥n the surface, itsa国际传媒檚 kind of widely hyped as a dream job sa国际传媒� But I see this as a very superficial understanding of how the career works.sa国际传媒�

Duffy, who has been studying social media content creation for a decade, says that shesa国际传媒檚 heard from creators who have months where theysa国际传媒檙e reaping tremendous sums of money from various sources of income sa国际传媒� but then also months with nothing. sa国际传媒淚tsa国际传媒檚 akin to a gig economy job, because of the lack of stability,sa国际传媒� she explained.

sa国际传媒淭he majority of creators arensa国际传媒檛 full-time,sa国际传媒� Eric Dahan, the CEO and founder of influencer marketing agency Mighty Joy, added.

Burnout is also very common. It can take a lot of emotional labor to pull content from your life, Duffy said, and the pressure of maintaining brand relationships or the potential of losing viewers if you take a break can be a lot. Ongoing risks of potential exposure to hate or online harassment also persist.

Is the landscape changing?

Like all things online, the landscape for creators is constantly evolving.

Demand is also growing. More and more platforms are not only aiming to court users but specifically bring aspiring creators on their sites. And that coincides with an increased focus on marketing goods and brands in these spaces.

Companies are doubling down sa国际传媒渢o meet consumers where they are,sa国际传媒� Raji Srinivasan, a marketing professor at The University of Texas at Austinsa国际传媒檚 McCombs School of Business. YouTube and other social media platforms, such as Instagram, have also built out offerings to attract this kind of content in recent years, but sa国际传媒� for now sa国际传媒� itsa国际传媒檚 sa国际传媒淭ikToksa国际传媒檚 day in the sun,sa国际传媒� she added, pointing to the platformsa国际传媒檚 .

And for aspiring creators hoping to strike it big, Dahansa国际传媒檚 advice is just to start somewhere. As Lebronsa国际传媒檚 success shows, he added, sa国际传媒淵ou donsa国际传媒檛 know whatsa国际传媒檚 going to happen.sa国际传媒�