Following in the footsteps of the NHL and MLS, Hockey Canada is partnering with Fanatics on its e-commerce business.

The long-term agreement gives Fanatics exclusive rights across Hockey Canada e-commerce and other retail channels.

While Nike remains the official performance apparel of Team Canada, including the team jersey and Nike sa国际传媒淎uthentics,sa国际传媒� Fanatics will offer the bulk of other fan gear.

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sa国际传媒淔anatics and Hockey Canada share similar values in delivering exceptional experiences and premium products to fans of our great game,sa国际传媒� Mike Ross, Hockey Canadasa国际传媒檚 chief business officer, said in a statement.

The announcement was made just ahead of the Dec. 26 start of the world junior championship in Vancouver and Victoria.

sa国际传媒漈his new strategic arrangement will benefit both fans and retailers and is part of our overall goal of growing the licensed sports business throughout Canadasa国际传媒檚 sports-crazed regions,sa国际传媒� said Fanatics Canada general manager Jeff Budway.

Fanatics operates more than 300 online and offline stores, including the e-commerce business for the NFL, MLB, NBA, NHL, MLS, NASCAR and PGA as well as more than 200 collegiate and pro teams.

The Canadian Press

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