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From marijuana beer to pot cookies, Canadian companies creating cannabis edibles

Manufacturers think that edibles will do well with users who donsa国际传媒檛 want to smoke or vape
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A cupcake sa国际传媒渆diblesa国际传媒 is shown at a stall at a sa国际传媒淕reen Marketsa国际传媒 pop-up event in Toronto on Sunday, December 18, 2016. Beer brewed with marijuana. Baking mixes designed to bring out the unique flavours of cannabis oil. Good old-fashioned pot cookies. Canadian companies are creating them all, but theresa国际传媒檚 no word yet on when stores across the country will legally be able to stock the edibles for recreational users. (Chris Young/The Canadian Press)

Beer brewed with marijuana, baking mixes concocted to bring out the unique flavours of cannabis oil and good, old-fashioned pot cookies: Canadian companies are creating them all, but itsa国际传媒檚 unclear when stores will legally be able to stock the edibles for recreational users.

Instead, business owners have been getting creative to manufacture, refine and sell their products.

Ottawa has pledged that recreational marijuana will become legal sometime this year and the Senate recently approved the pot legalization bill. But the federal government has said the sale of edible cannabis products will not be legal immediately.

That hasnsa国际传媒檛 stopped Canadian companies for entering the market.

Tim Moore, CEO of Toronto-based Xanthic Biopharma, thinks edibles are the preferred form of cannabis consumption for many people, in part because theysa国际传媒檙e portable, discreet and donsa国际传媒檛 carry the same stigma as lighting up a joint.

sa国际传媒淪moking has been somewhat vilified over the past few generations. And vaping has some issues,sa国际传媒 Moore said. sa国际传媒淲e think (edibles are) going to become a big part of the business in Canada over the next couple of years.sa国际传媒

His company has created technology that converts cannabis into a powder, and it works with licensed cannabis producers to make products such as drinks infused with THC, the active ingredient in marijuana.

Because of current Canadian laws, the products have only been available in parts of the Unites States.

There are benefits to working south of the border, Moore said.

sa国际传媒淥ur initial markets, for us, have been in the western U.S., where recreational products are legal. But now we come back to Canada and wesa国际传媒檙e talking to (licensed producers) here and we have the credibility that wesa国际传媒檝e been in that market down there, have moved along the learning curve,sa国际传媒 he said.

Other companies have found it more difficult to navigate Canadasa国际传媒檚 rules.

Dooma Wendschuh is a co-founder of Province Brands, a Toronto-based company brewing beer from marijuana, and he said itsa国际传媒檚 been sa国际传媒渕ore or less impossiblesa国际传媒 to work in Canada.

While his team can make small batches of product here, Canadian law prohibits them from doing taste tests, he said.

sa国际传媒淚f I wanted to open an ice cream parlour, I could just open it. If I wanted to make a new flavour of ice cream, I could just make it. If I want to make a marijuana beverage, I can make it, but no one is allowed to drink it,sa国际传媒 Wendschuh said.

The company has been very careful to work within the law, doing taste-testing outside of Canada and, when back at home, working with hemp instead of marijuana, he said.

So far theysa国际传媒檝e created an India pale ale and an imperial pilsner, Wendschuh said, and theysa国际传媒檙e looking forward to the day that they can finally sell their products.

In Calgary, reTreat Edibles is already selling brownie and cookie mixes, but until Ottawa brings in rules for marijuana-infused treats, theysa国际传媒檙e leaving it up to consumers to add in cannabis oil, said chef John Michael MacNeil.

Selling the products without pot is helping the company get brand recognition ahead of legalization, he said.

The red seal-certified chef said hesa国际传媒檚 looking to create flavours that bring out the specific tastes and smells of various cannabis strains.

sa国际传媒淓ach plant is very different and they produce different oils, and they give you the smell and then even the taste,sa国际传媒 he explained. sa国际传媒淪ome of them can taste like rosemary and basil and parsley and dill, lemon grass, theresa国际传媒檚 lavender.sa国际传媒

MacNeil said he believes the federal government is being strict and cautious around edibles, but that isnsa国际传媒檛 necessarily a bad thing.

sa国际传媒淏y eliminating the grey and black area, theysa国际传媒檒l force people to go through all the right steps and all the right processes in order to have a reliable and consistent, safe experience for the end use,sa国际传媒 he said.

Some working in the industry donsa国际传媒檛 believe government regulation will crush black market edibles.

Theresa国际传媒檚 already a sa国际传媒渕assive demandsa国际传媒 for edibles in Canada and thatsa国际传媒檚 only going to grow following legalization, said Brandon Wright, co-founder of Baked.

The Victoria-based company makes a variety of cannabis-infused products, from cookies and protein bars to oils and capsules, and sells them online and through dispensaries.

sa国际传媒淚tsa国际传媒檚 definitely going to be a blooming black market, even amongst companies that are trying to go legitimate like us,sa国际传媒 Wright said.

When rules for edibles do come in, there will be dramatic changes to what businesses create and sell, he added. For instance, a prohibition on mixing cannabis and caffeine would eliminate chocolate bars from product menus.

Wright said he expects there to be a big focus on low-dose items like drinks, while baked goods fall out of favour.

sa国际传媒淚 think it will be interesting in a regulated market because the restrictions are going to allow us to be creative within those restrictions, whereas right now, without any restrictions, itsa国际传媒檚 just open creativity.sa国际传媒

sa国际传媒 Follow @gkarstenssmith on Twitter.

Gemma Karstens-Smith, The Canadian Press





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