The Vegas Golden Knights are proving to be as popular at the merchandise table as they are in Sin City.

The NHL expansion team has been a hot ticket all season at T-Mobile Arena and that has continued during the Golden Knightssa国际传媒� deep playoff run.

With goalie Marc-Andre Fleurysa国际传媒檚 jersey leading the way in sales, Golden Knights gear is also flying off the shelves.

Specific numbers werensa国际传媒檛 immediately available but Nirva Milord, the NHLsa国际传媒檚 senior director of corporate communications, said that the teamsa国际传媒檚 overall North American sales have been very strong.

sa国际传媒淭he Vegas Golden Knights are in the top five in merch sales all season,sa国际传媒� she said Tuesday in an email. sa国际传媒滿arc-Andre Fleury is tops among players in playoffs merch sales.sa国际传媒�

Fleury, a three-time Stanley Cup champion in Pittsburgh, was not protected by the Penguins in last yearsa国际传媒檚 expansion draft. He has helped anchor the Golden Knights and gave the first-year squad some immediate star power.

The Vegas success story reads like a Hollywood script.

A random mix of journeymen, up-and-comers and castoffs quickly meshed as a team, delivered results on the ice, and provided one of the top storylines of the season.

Few hockey observers predicted that Vegas would roll through the campaign and topple the Los Angeles Kings and San Jose Sharks in the first two rounds of the playoffs. The Golden Knights will host the Jets in Game 3 of the Western Conference final on Wednesday after splitting the first two games of the best-of-seven series in Winnipeg.

Along the way, cash registers have been ringing with sales of hats, hoodies, sweatshirts, T-shirts and jerseys adorned with the knight helmet symbol and the teamsa国际传媒檚 steel grey, black, gold and red colours.

Marvin Ryder, a marketing professor at McMaster University, feels there are several reasons for the strong merchandise sales, including the lack of competition from other top sport leagues in Las Vegas and the fact hockey fans and youngsters will flock to anything new when it comes to gear.

But where the franchise really delivered, Ryder said, was with the creation of a modern, powerful logo coupled with an attractive colour scheme.

sa国际传媒淲hatever graphic identity team they hired, they knocked it right out of the park,sa国际传媒� Ryder said from Hamilton.

It helps to have a winning hockey team too.

sa国际传媒淯ltimately itsa国际传媒檚 how the fans embrace it,sa国际传媒� Ryder said. sa国际传媒淚n this case, Isa国际传媒檓 going to say itsa国际传媒檚 more about (being) lucky. You had all the pieces but they got them right the very first day. Thatsa国际传媒檚 the unusual part of the story. Normally it takes longer for the teams to find that combination of performance and the right-looking logo that people are proud to wear.

sa国际传媒淭hey got it right from Day 1.sa国际传媒�

Last month, the NHL reported that Fleury was fourth in jersey sales behind Torontosa国际传媒檚 Auston Matthews, Pittsburghsa国际传媒檚 Sidney Crosby and Edmontonsa国际传媒檚 Connor McDavid.

Gregory Strong, The Canadian Press

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