The clothing store Forever 21 received an outpouring of hate on social media this week after many Twitter users spoke out after finding Atkins diet bar samples in their online order packages.
I went from a size 24 to 18, still a plus size girl, so I ordered jeans from Opened the package, when I looked inside I see this Atkins bar. What are you trying to Tell me Forever 21, Isa国际传媒檓 FAT, LOSE WEIGHT? do you give these to NON-PLUS SIZE WOMEN as well?
sa国际传媒� MissGG馃彸锔弒a国际传媒嶐煂� (@MissGirlGames)
Forever 21 really put a fucking diet bar in with my plus size clothing order...I fucking cansa国际传媒檛. 馃槨
sa国际传媒� 鉁煉朘at Ravioli馃挅鉁� (@PinkMaggitKat)
Many of the tweets included photos of the unsolicited lemon flavoured bar. Itsa国际传媒檚 packaging boasted that it contained one gram of sugar and that it the bar suits a sa国际传媒渓ow carb lifestyle.sa国际传媒�
Initially the clothing brand was accused of targeting their customers whosa国际传媒檇 ordered from the brandsa国际传媒檚 plus-sized collection.
One person who received the diet bar said theysa国际传媒檇 ordered new jeans from the plus-size collection as theysa国际传媒檇 gone down from a size 24 to an 18. They were shocked to have received the diet bar with their order.
sa国际传媒淲hat are you trying to Tell me Forever 21?sa国际传媒� @MissGirlGames asked in their tweet. sa国际传媒淒o you give these to non-plus size women as well?sa国际传媒�
i just bought a bunch of xs/s clothes and got one too, i don't think its anything personal..
sa国际传媒� kec 馃 (@stxrkid)
Not everyone found an issue with the diet bar samples. Some came to the clothing companysa国际传媒檚 defence and pointed out that theysa国际传媒檇 received the diet bar with their online orders from Forever 21sa国际传媒檚 other collections too.
One Twitter user, @TheNailasaurus, to @PinkMiggitKatsa国际传媒檚 angry tweet and said that while they donsa国际传媒檛 agree with the company soliciting diet bars, they donsa国际传媒檛 think the outrage was warranted.
sa国际传媒淥bviously this brand has paid for this legit form of marketing for their product to go in every F21 order. It has zero to do with what size clothes you ordered,sa国际传媒� said @TheNailasaurus.
@PinkMiggitKat saying that no matter the intention, the bars shouldnsa国际传媒檛 have been sent with clothing as it could have a negative effect on people with eating disorders.
Others agreed that the diet bars could have a harmful effect on those who received them.
sa国际传媒淸Itsa国际传媒檚] completely catching customers off guard with [a] distasteful implied message to lose weight,sa国际传媒� wrote @bronze_bombSHEL in a tweet.
If this is indeed a brand partnership between you + Atkins Isa国际传媒檇 strongly suggest you reevaluate it Not only is it coming off as discriminatory but it isnsa国际传媒檛 even rolled out well - Its completely catching customers off guard with distasteful implied message to lose weight
sa国际传媒� Shelby Ivey Christie (@bronze_bombSHEL)
What the hell, ?? Not only is this incredibly fatphobic, but sending diet bars unsolicited is down right harmful to the customers & could negatively impact anyone with a ED. This is beyond disgusting. Stop forcing diet culture down peoples throats.
sa国际传媒� Destiny 鈽曪笍鉁嶐煆� (@thefatauthor)
Forever 21 issued a statement later in the week saying that the bars were indeed sent with all orders, not just those form the plus-size collection. The company occasionally sends sa国际传媒渇ree test productssa国际传媒� from third party companies to their customers, they wrote in the statement.
Twitter user @bitchenboutique that the company saying the bars were sent to everyone doesnsa国际传媒檛 regulate the situation because they feel it sounds like the company is saying everyone needs to lose weight.
The companysa国际传媒檚 statement went on to say the bars wonsa国际传媒檛 be sent out anymore and that sending them was an sa国际传媒渙versight.sa国际传媒�
sa国际传媒淲e sincerely apologize for any offence this may have caused,sa国际传媒� they wrote.
devon.bidal@saanichnews.com
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