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Building the Bid: The Kelowna Rocketssaʴý case for the 2020 Memorial Cup

The Rockets delegation recently returned from a fact-finding trip to Regina to fine-tune their bid
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Contributed Kelownasaʴýs Memorial Cup delegation in Regina: (back, left) Bruce Hamilton, Gavin Hamilton and Anne-Marie Hamilton of the Kelowna Rockets, committee chair Tom Dyas, (front) Kelowna Mayor Colin Basran and Kelowna Tourismsaʴýs Harvey Hubball.

On May 23, 2004, Tom Dyas was among the 6,577 captivated fans inside Prospera Place who witnessed the making of Kelowna hockey history.

As hosts of the Canadian Hockey Leaguesaʴýs national championship for the first time, the Kelowna Rockets defeated the Gatineau Olympiques 2-1 to secure the franchisesaʴýs first ever Memorial Cup title.

Celebrating alongside Dyas in the stands on that warm, spring Okanagan day was his father, 83-year-old Harry, and Tomsaʴýs son, Lyndon.

saʴýIt was electric, an amazing feeling, unforgettable to see that and be part of it,saʴý Dyas said of the 2004 Memorial Cup. saʴýTo see the home team win, in that atmosphere, itsaʴýs something you never forget.

saʴýBeing here now to help with this bid, itsaʴýs like turning back the hands of time,saʴý he added. saʴýWhen I told dad about the fact that Kelowna was bidding again, he said hesaʴýs looking forward to being at this (Memorial Cup), too. Hesaʴýll be 99.saʴý

With Dyas serving as the point man for the bid committee, the Rockets have thrown their hat in the ring to host the Memorial Cup tournament for the second time in 2020.

Last week, Dyas and the Kelowna contingent, headed up by Rocketssaʴý GM Bruce Hamilton and including Kelowna Mayor Colin Basran, spent several days in Regina at the 2018 Memorial Cup.

Dyas said the visit was an important step in the process as the Rockets continue to fine-tune and strengthen their bid for 2020.

saʴýIt went well, it gave us a chance to connect with local committees there and to see what they had in place,saʴý said Dyas, the Rocketssaʴý 2020 bid chairman. saʴýThe process of accreditation, the tracking of volunteers and setting that up, from national anthems to VIPs and a number of other areas that are involved in an event of his magnitude. I would say we (Kelowna committee) have most of the boxes ticked already, but it was very useful to see the events as they were taking place.saʴý

RELATED: Rockets to bid on 2020 Memorial Cup

Among the main criteria for teams bidding to host the Memorial Cup is guaranteeing a substantial financial return to the Western Hockey League and its member teams, having adequate infrastructure in place, such as the arena and hotels, and icing a competitive team.

The Rockets met all those standards for the 2004 event and Bruce Hamilton fully expects the same to hold true for the 2020 tournament.

With the Rockets footing the bill for the season-end championship, Hamilton anticipates the club will offer a kickback of somewhere between $1.5 and $2 million to the WHL.

In order to meet those commitments, and with the ever-increasing costs of hosting a national sporting event, Hamilton said community support will be vital.

saʴýHaving it here, so much of it will be based on season tickets,saʴý Hamilton said. saʴýThe guarantee is that fans get to see at least three, maybe four, of the best teams in the country.

saʴýWe already have one of the largest season-ticket bases in the CHL and if we can beef that up,saʴý he added, saʴýwe can show them theresaʴýs going to be no problem in us hosting this again.saʴý

In 2004, Hamilton said the Rockets pushed the non-game events to a new level, with tents, displays and kiosks surrounding the arena, creating a bona fide, festival-like atmosphere.

Hamilton said the Rockets plan to up the ante in 2020.

saʴýWe want to sell it as an entire downtown event,saʴý said Hamilton. saʴýWesaʴýre partnering with Tourism Kelowna, and wesaʴýre going to really make this an event for the downtown core, where people really feel like theysaʴýre part of something.

saʴýWesaʴýll have people coming in from all over the country at a nice time of the year and we want them to remember it.saʴý

Along with the considerable expense of hosting the Memorial Cup comes significant economic spin-offs for Kelowna. With restaurants, hotels and other businesses in high demand for 10 days, itsaʴýs estimated the 2020 championship would pump a minimum of $12 to $15 million into the local economy.

Competition to host the 2020 tournament is expected to come from a pair of the Rocketssaʴý B.C. Division rivals, the Victoria Royals and Kamloops Blazers.

Like Bruce Hamilton, Royals general manager Cam Hope said community support and quality amenities will be crucial to each bid.

saʴýWe think wesaʴýve done a pretty good job in that regard,saʴý said Hope. saʴýWesaʴýre one of the few teams thatsaʴýs increased our attendance year after year. We have a good track record in the city for hosting events. I donsaʴýt think that necessarily distinguishes us from Kelowna and Kamloopssaʴýbut our infrastucture is set up for tourism, we have an international airport nearby, a huge number of hotels and a vibrant downtown area.

saʴýI donsaʴýt think the WHL could go wrong with any of the three teams,saʴý he added. saʴýBut wesaʴýre a younger team, Victoria has never hosted before, so we feel like wesaʴýre ready.saʴý

Teams bidding for the 2020 Memorial Cup will make their final presentations to an independent selection panel on Oct. 2 and 3 in Calgary.

To report a typo, email: edit@kelownacapnews.com.

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