To the editor:

Newspaper editorials and radio ads donsa国际传媒檛 seem to be deterring people from phoning and texting while they drive.

If this is indeed as big a problem as ICBC says it is, then perhaps itsa国际传媒檚 time to try something a little bolder.

I believe the problem is not the size of the fine but rather that the chances of getting caught are just about zero.

Quite rightly, the police would rather spend their time on bigger problems. So, letsa国际传媒檚 have ICBC hire enforcement officers (not unlike city bylaw officers) to observe and record drivers who are breaking the law. Use hand-held cameras to catch people in the act and record their faces and license plates without actually having to pull them over.

Send them a ticket in the mail along with a photograph. Isa国际传媒檓 sure the officers could easily pay for their own salaries and have plenty of cash left over for ICBC to use in their general operating budget. There are likely many details to iron out before this idea could come to fruition.

But, letsa国际传媒檚 try something new because whatever wesa国际传媒檝e got going on now certainly isnsa国际传媒檛 working.

Lloyd Vinish, Kelowna