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Provinces launches COVID-19 education campaign for ski communities

The slogan is sa国际传媒榖e the reason we all have a ski seasonsa国际传媒
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Snowboarders at Revelstoke Mountain Resort in December. The resort said they are focusing on the local market as travel for recreation is not advised. (Liam Harrap/Revelstoke Review)

The B.C. government launched an educational campaign for ski communities as the COVID-19 pandemic rages on: sa国际传媒淏e the reason we all have a ski season.sa国际传媒

It was created in response to virus transmission in shared accommodation and socializing in ski communities such as Revelstoke.

Before Nov. 1, 2020, Revelstoke only saw three residents test positive for COVID-19, but by the end of that month until the end of January 160 people had tested positive and an additional 19 so far in February.

The campaign promotes:

  • enhanced communication to employees
  • education for eliminating social gatherings in shared housing and short-term accommodation
  • employers assisting with contact tracing
  • reinforcing quarantine and self-isolation accommodation information and protocols for people working and living in ski communities

Since the start of the pandemic working groups in Revelstoke, Whistler, Sun Peaks, Rossland, Invermere and Fernie have had focused on preventing COVID-19 transmission.

sa国际传媒淲histler doesnsa国际传媒檛 have an economy if we do not overcome COVID-19 transmission within our community. Thatsa国际传媒檚 why it is so important each of us to be conscious about not participating in situations where COVID-19 spreads. Take a COVID-19 rain cheque on apr猫s with friends,sa国际传媒 stated Jack Crompton, mayor of Whistler, in a news release.

The educational campaign is launched in partnership between the working groups as well as the ministries of tourism, health and municipal affairs, work B.C. and the Canada West Ski Areas Association.

There are 37 ski areas in B.C., most of which are community-based and primarily serve rural communities. Of the 37 there are 13 ski areas considered destination ski areas, and many of these are the primary employer and key economic driver within the region.

In B.C., the ski industry is a significant contributor to the provincial economy through $2 billion in expenditures annually and over 21,000 jobs.


 


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