The Molson Coors family has set down roots in B.C. with its spanking-new Fraser Valley brewery at Chilliwack, and that fact is now reflected on the labels.
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Itsa国际传媒檚 just one word added to the fine print, but Chilliwack officials are chuffed.
sa国际传媒淚tsa国际传媒檚 frickinsa国际传媒� wicked,sa国际传媒� Mayor Ken Popove said. sa国际传媒淲ith the footprint of the plant being square in the middle of our city, it only makes sense that wesa国际传媒檇 be seeing sa国际传媒楥hilliwacksa国际传媒� on the labels.sa国际传媒�
Product packaging coming off the presses now for Molson Canadian has sa国际传媒淐hilliwacksa国际传媒� emblazoned on the side of beer cans and exterior wrapping to recognize this new chapter.
sa国际传媒淎 very formal and exciting marker of our new roots in Chilliwack can be found proudly printed on new Molson Canadian exterior packaging and cans,sa国际传媒� said James Hall, marketing manager for Molson Canadian.
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The inclusion of sa国际传媒淐hilliwacksa国际传媒� is right alongside major Canadian brewing cities like Toronto, Montreal, Moncton, and St. Johnsa国际传媒檚.
sa国际传媒淚t will become a source of community pride for some people just to see the Chilliwack name on the labels and cans,sa国际传媒� Brian Coombes, president of Chilliwack Economic Partners Corporation (CEPCO) pointed out.
sa国际传媒淔or Chilliwack to now have this connection to Molson Coors, an iconic Canadian company, is pretty neat, and to have a city of Chilliwacksa国际传媒檚 size mentioned alongside major cities like Toronto and Montreal, is certainly positive from CEPCOsa国际传媒檚 perspective,sa国际传媒� Coombes said.
The new Molson Canadian packaging is actually part of a decisive shift in the visual identity of the brand.
sa国际传媒淚nspired by the actions and ethos of founder John Molson, seven generations of family brewing, and 233 years of history, all brands stewarding the Molson family name (Canadian, Dry, Export, and Cold Shots) will visually unify under the logo,sa国际传媒� according to Hall. sa国际传媒淓very element of the new look, upcoming campaign, and programming pays tribute to Molsonsa国际传媒檚 proudly Canadian roots, marking the beginning of a new chapter in living our legacy.sa国际传媒�
jfeinberg@theprogress.com
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