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Kelowna-based app the sa国际传媒楽potify of winessa国际传媒: CEO

TasteAdvisor app launches today making it easier to connect people with the right wine
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Kelowna is home to and nearby so many amazing wineries it can be really difficult to find the perfect match. Enter , a new locally-based wine app that launched on July 30.

This easy-to-use appsa国际传媒攎ade right here in Kelownasa国际传媒攔ecommends local wine, wineries, tasting routes and events.

Think of it as your own personal tour guide to match you to a local wine experience custom-tailored to your taste buds and preferences.

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CEO and founder Alyssa Farr says this app is the Spotify for wines. TasteAdvisory, like the popular music app, will curate recommendations based on preferences and personal tastes.

Tasters, or the appsa国际传媒檚 users, log in and take a sa国际传媒淭aste Testsa国际传媒 to begin the journey to finding the perfect wine. The test considers factors like sweetness, flavours, wine body types and price points.

And with over 295 wineries and 3,000 wines to choose from on the app, finding the perfect wine may seem impossible. But itsa国际传媒檚 not, Farr said.

sa国际传媒淢ost people choose a wine based on a recommendation or something theysa国际传媒檝e already bought and liked,sa国际传媒 she said.

As tasters rank the wines they try on their profile, the in-depth algorithm narrows its recommendations to the perfectly-suited wines fit for any mood, situation or setting.

The app is just as beneficial for the wineries as it is for its users, Farr said. The app allows wineries to better connect clients with its products and other services it offers such as concert series, restaurant events and more.

And itsa国际传媒檚 free for businesses to use. Farr said she didnsa国际传媒檛 want to create any barriers for wineries.

sa国际传媒淚tsa国际传媒檚 not valuable for you and I if theysa国际传媒檙e not there,sa国际传媒 she said, so the app allows wineries to include information and share the core wines at no cost.

As for the launch, Farr said she and her team are very excited about their new sa国际传媒渁pp baby.sa国际传媒

sa国际传媒淚tsa国际传媒檚 pretty amazing to create something from nothing and put it out into the world,sa国际传媒 she said. sa国际传媒淚 really wanted to make something and let people experience it in their own ways.sa国际传媒

The Kelowna-based team behind the scenes of TasteAdvisory consists of four people and Farr said they are a pretty dynamic quad. With backgrounds in academia including sensory research, entrepreneurship and business coaching, the team has come together to form a unique app to make local wines more accessible to locals and tourists alike.

The idea sparked three years ago, as the UBC Okanagan business management alumni became interested in involving herself in the growing tech sector in Kelowna. With B.C. already covered, Farr hopes to have the rest of Canadasa国际传媒檚 ever-growing wine represented on the app by summersa国际传媒檚 end in 2020.

Since their beta testing, TasteAdvisor has already seen 150-plus people download the app and try it out first hand. Only a few hours after their launch this morning, Farr said more than 55 people downloaded the app.

sa国际传媒淚 feel a lot of pride and I donsa国际传媒檛 feel that very often,sa国际传媒 Farr said. sa国际传媒淚 feel so grateful for this team that works with me and wesa国际传媒檙e very excited to become a meaningful contributor to this industry.sa国际传媒

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Caitlin.clow@kelownacapnews.com

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