Joel Murga and his partner in life and business, Jaide Hatfield, are living out one of their dreams with the grand opening of Jaide & Joelsa国际传媒檚 Baking Co. sa国际传媒� and only two years after opening their business.

The creative masterminds behind the vegan doughnuts you can purchase from Natures Fare, Blenz and Pulp Fiction will open their own storefront this Thursday on Osprey Avenue.

sa国际传媒淲hen we first started, we always dreamed of having a little cafe where we could display what we really what we wanted to do, share more baking and offer new items,sa国际传媒� co-owner Murga said.

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Not only is the couple expanding their reach, but their menu as well. They will offer their fan-favourite doughnuts alongside a variety of other vegan and gluten-free products, including breads, cinnamon buns, cookies, ice-cream sandwiches, plus all of these goodies will be baked fresh with the freshest ingredients.

The duo said when they first started baking together, they were going to ensure all of their products were both gluten-free and vegan, sa国际传媒渂ecause itsa国际传媒檚 hard to find both combined,sa国际传媒� Murga explained.

Baking is a science, Murga said. And the two have faced challenges in perfecting their formulas.

sa国际传媒淚t has been quite a journey,sa国际传媒� Murga said. sa国际传媒淭here are always recipes that work sometimes and then, all of a sudden, they go wrong for no good reason.sa国际传媒�

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sa国际传媒淲e spend a lot of time searching for the best recipes that are the best tasting,sa国际传媒� he said. sa国际传媒淲e dedicated a lot of our time to finding the best ones and tweaking them.sa国际传媒�

Murga said his and Hatfieldsa国际传媒檚 academic background includes some chemistry and science which has benefited them on their baking journey.

sa国际传媒淓very time we go to bake, we use what we learn and we started to notice a pattern to see how things work,sa国际传媒� Murga said.

Jaide and Joelsa国际传媒檚 Baking Co. will open its doors every Thursday starting June 13, and the owners are really hoping to get to a point where they can open their doors every day.

sa国际传媒淲e believe everyone will be able to enjoy our baking, vegan or not,sa国际传媒� Murga said. sa国际传媒淥ur taste testers, theysa国际传媒檙e not vegan or gluten-free, so theysa国际传媒檙e a tough crowd.

sa国际传媒淭his isnsa国际传媒檛 your typical vegan and gluten-free baking where people think itsa国际传媒檚 cardboard,sa国际传媒� he added. sa国际传媒淲e try hard to make it taste like the real thing.

Jaide & Joelsa国际传媒檚 Baking Co. will officially open its doors at 585 Osprey Avenue Thursday, June 13, at 10 a.m. and stay open until 5 p.m., or until they sell out of their treats. As a special offer, theysa国际传媒檙e giving 15 per cent off to the first 10 customers.

Caitlin.clow@kelownacapnews.com
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