Included in the Friday, April 26, print edition of the Penticton Western News is our Women Who Dare feature, where we highlight South Okanagan women who are making a difference in the community and in the business world. Below is a profile on Priya Sachdev.

Just a year after coming to Penticton, Priya Sachdev has taken full advantage of the beautiful and welcoming community to establish herself and her business.

Sachdev founded Sales Scalability, which works with businesses across the world to scale up their operations.

She started the business shortly after arriving in Penticton as part of the business immigration program.

sa国际传媒淲e do consulting, training, help build strategies, help businesses go into new markets, launch new products, all of that,sa国际传媒� said Sachdev. sa国际传媒淪etting up this business is like a dance. Itsa国际传媒檚 two steps forward, one step back, but itsa国际传媒檚 still a step forward.sa国际传媒�

Building up the business has taken a lot of work, but when Sachdev struck out on her own she came into it with 20 years of experience working for a larger U.S.-based company as well as previously setting up and selling her own business.

The biggest challenge has been the same one that all businesses, start-ups and well-established alike, are facing a volatile market.

sa国际传媒淏e it politics, the wars that are happening, recession stories sa国际传媒� all of that coming together is creating choppy waters,sa国际传媒� said Sachdev.

That volatility is drawing out decision-making and slowing down clients who sign on. Tackling that has led Sachdev to pivot from seeking out larger projects alone to picking up smaller projects.

sa国际传媒淓arlier, when I would sell a project for say $10-15,000, right now Isa国际传媒檓 saying it doesnsa国际传媒檛 matter, you can hire me by the hour as long as I have some money coming in,sa国际传媒� she said.

That decision has paid off, making it not only easier to get smaller clients, but also to get a foot in the door for larger projects that are taking longer to come online.

The business community in Penticton has been a helpful and welcoming one, even as Sachdev has navigated the challenges a new city can bring. One of the first things that she has faced is building up her connections.

sa国际传媒淲hen I landed in Penticton in April last year, I knew zero people and zero people knew me,sa国际传媒� said Sachdev.

sa国际传媒淥ur market is a relationship-driven market, and trust is important because there are so many fraudsters out there.sa国际传媒�

Since her arrival, Sachdev has worked to establish herself in the community, through volunteering, serving on the boards of the Penticton Access Centre and the Penticton Music Academy and working with organizations like the local chamber of commerce.

Penticton was Sachdevsa国际传媒檚 destination of choice to bring her closer to her son, who already lived in the community. Coming to a smaller community has been an adjustment for her after years of living in larger cities.

sa国际传媒淚 was born and grew up in Dehli, the capital of India possibly with the highest density of population, and then I moved to Penticton where we are 30,000 people and the city is 10 minutes from one end to the other,sa国际传媒� said Sachdev.

An outdoor enthusiast, Sachdev loves hiking and cycling and has been eager to take advantage of the regionsa国际传媒檚 great trails. Despite coming to the city without knowing how to swim, shesa国际传媒檚 also ready to take advantage of the two lakes.

sa国际传媒淚tsa国际传媒檚 motivation right now. I cansa国际传媒檛 live here and not know how to swim. I want to get the most out of this place,sa国际传媒� said Sachdev. sa国际传媒淭hatsa国际传媒檚 been the fun part because it also helps me make friends.sa国际传媒�

After working for the last 30 years, Sachdev believes she is currently in a place where she chooses who she wants to work with.

sa国际传媒淚 donsa国际传媒檛 have to do this, I do it because I love doing it.sa国际传媒�