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Feds invest a quarter million into B.C. cherry industry

South Korea is the next big market the B.C. Cherry Association is aiming for
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Justice Minister David Lametti and Kelowna-Lake Country MP Stephen Fuhr pose for a cherry candid at Hillcrest Farm on Aug. 13, following a federal investment announcement. (David Venn - sa国际传媒)

Justice Minister David Lametti stopped in at Hillcrest Farm on Tuesday, Aug.13, with Kelowna-Lake Country MP Stephen Fuhr and members of the BC Cherry Association to announce recent funding on behalf of the Ministry of Agriculture and to take a picture at the Hillcrest cherry face cut-outs.

The federal government is investing $241,000 into the BC Cherry Association to enhance global market research and grow Canadasa国际传媒檚 cherry exports internationally.

sa国际传媒淭his investment will support the sector in marketing high quality and great tasting cherries to customers here in Canada and around the world,sa国际传媒 Minister Lametti said.

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With investment from the industry, in which members of the cherry association pay a levee for, the total comes to $482,000.

Sweet cherries are the eighth largest fruit commodity in land usage at 2,097-hectares yet are the second most valuable fruit export with over 10,000 metric tonnes being shipped overseas, according to 2017 statistics published by the Ministry of Agriculture.

Following the United States, China and Japan are the next leading consumers of Canadian fruits, but David Geen, vice-president of the cherry association, not only are they looking to increase exports to existing markets but narrow their sight on other Asian countries.

sa国际传媒(South) Korea is a very important cherry market and thatsa国际传媒檚 the next one we are working on,sa国际传媒 Geen said. sa国际传媒淪o we hope that thatsa国际传媒檚 going to be in a couple of years.sa国际传媒

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Minister Lametti expressed the importance of the B.C. cherry industry in context with the Canadian economy. He said that 96 per cent of sweet cherries are harvested in B.C.

sa国际传媒淵ou are vital to our governmentsa国际传媒檚 strong trade agenda,sa国际传媒 he said. sa国际传媒淎nd thatsa国际传媒檚 why we want to keep your industry strong and growing.sa国际传媒

The government, according to Minister Lametti, set a target of $75 billion in agri-food export by 2025; which the cherry industry is paramount in.



David Venn
Reporter,
Email me at david.venn@kelownacapnews.com
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