Health advisories against non-essential travel have prompted Big White Ski Resort to cancel more than $7.3 million in accommodation and lift ticket reservations since November.

That number, current as of Jan. 21, doesnsa国际传媒檛 take into account lost opportunities for other revenue departments on the mountain, such as lessons, food services, equipment rental, retail and events, nor the financial impact on the other businesses that operate on the mountain.

sa国际传媒淎s challenging as it has been, we know that we are doing the right thing to bend the curve. And this has been confirmed by many of our local season pass holders and those who wish to visit but cancelled on their own,sa国际传媒� said Peter Plimmer, president and CEO of Big White Ski Resort.

Hundreds of people have reached out to the resort expressing disappointment with the decision to cancel reservations for those who donsa国际传媒檛 live nearby, which has been the case since early December. Plimmer said the subject is sa国际传媒渘ot debatablesa国际传媒� given provincial health officer Dr. Bonnie Henrysa国际传媒檚 clear message to avoid non-essential travel, even if it means a substantial financial hit for the resort.

sa国际传媒淚t will always snow at Big White, and eventually, COVID-19 will be gone. But, while itsa国际传媒檚 here, our focus is day-to-day.sa国际传媒�

On Jan. 21, 2020, the resortsa国际传媒檚 occupancy was at 87.5 per cent. On the same day this year, the resort saw just 14.7 per cent occupancy. Mid-week skier visits are down by 84 per cent, classes by 96 per cent, and other businesses are down more than 80 per cent.

Adding to these struggles, Big White has been the location of a COVID-19 cluster, with more than 200 cases identified. Health officials said the spread on the mountain has not been easy to control.

sa国际传媒淚tsa国际传媒檚 difficult for us to control because itsa国际传媒檚 mostly in younger people living and working on the hill. There are some other cases as well, but thatsa国际传媒檚 probably the bulk of it,sa国际传媒� said Interior Healthsa国际传媒檚 chief medical health officer Albert de Villiers on Jan. 20.

sa国际传媒淲esa国际传媒檙e trying to keep up with it. If everybody follows the rules, and everybody does what theysa国际传媒檙e supposed to be doing, we should be able to control it. But itsa国际传媒檚 not an easy one.sa国际传媒�

READ MORE: 28 more cases of COVID-19 linked to Big White cluster

READ MORE: COVID-19 moving out of southern Interior and into the north: IH

Do you have something to add to this story, or something else we should report on? Email: michael.rodriguez@kelownacapnews.com

Like us on and follow us on .