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B.C. tourist town adds pay parking, ends up losing money in the process

Tofino tweaking downtown parking fees after missing revenue targets and losing money
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Tofinosa国际传媒檚 first crack at charging parking fees in its downtown core lost more money than it generated in 2023. (Andrew Bailey photo)

Tofino is tweaking its downtown pay parking program after it not only failed to meet its revenue targets, but actually lost the district money last year as a staff accounting error led to significantly higher expenses than expected.

The downtown pay parking program made its debut in the Vancouver Island destination mecca in 2023. It was expected to generate $440,000 and cost $210,000 to run, leading to an anticipated net profit of $230,000.

Instead, it lost about $30,000.

The districtsa国际传媒檚 2023 budget allocated a $296,000 contract for Victoria-based company Robbins Parking to manage Tofinosa国际传媒檚 beach and downtown pay parking programs, but the townsa国际传媒檚 municipal council recently learned the contract paid Robbins $448,900 as well as an additional incentive fee of 5.5 per cent of revenue collected.

That canyon-sized gap between expectation and reality was caused by an error in budget planning that district staff are assuring wonsa国际传媒檛 happen again.

Mayor Dan Law questioned how such a broad difference in the contract costs with Robbins Parking between what was expected and what was actually paid could occur.

sa国际传媒淏asically we underestimated about 37 per cent because we were using a formula from a previous financial plan that didnsa国际传媒檛 account for a number of kiosks or how we apportioned which kiosks were there. There was definitely an issue with the formula,sa国际传媒 Director of Infrastructure and Public Works Aaron Rodgers said.

Rodgers added that despite missing its revenue target, the downtown pay parking program did meet its goal of freeing up parking spots by increasing turnover.

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Andrew Bailey

About the Author: Andrew Bailey

I arrived at the Westerly News as a reporter and photographer in January 2012.
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