A group of sa国际传媒渉yper-talentedsa国际传媒� 20-somethings from across the Okanagan valley are behind Vernon-born singer-songwriter Justin J. Mooresa国际传媒檚 latest music video.
Moore made waves after a video of a duet with opera singer dad Paul Moore went viral last year. The cover of Ed Sheeransa国际传媒檚 Perfect Symphony has since garnered more than 200,000 views.
But now, hesa国际传媒檚 back with his moving breakup anthem and music video that was entirely shot in the Okanagan.
Local viewers will recognize several spots captured in Mooresa国际传媒檚 Someone Who Loved You Can video. Kelownasa国际传媒檚 Bernard Avenue, Dayton Street pedestrian overpass and City Park backdrop the dissolution of a relationship portrayed by Chelsea Tansey and Taylor Mcknight.
sa国际传媒淲e were really taking a new look at Kelowna and trying to capture the vibe of a proper city,sa国际传媒� Moore said. sa国际传媒淭hatsa国际传媒檚 where my heart is anytime I write a song, itsa国际传媒檚 always metropolitan; people up at all hours, theresa国际传媒檚 life sa国际传媒� thatsa国际传媒檚 where my heart is. Kelowna does a better job at that than anywhere else in the Okanagan.sa国际传媒�
Plus, he added, sa国际传媒淲e literally knew all the hot spots already because we live here.sa国际传媒�
Director Jackson Parker was on board the second he heard Mooresa国际传媒檚 song, which was written, recorded and mixed in his bedroom.
sa国际传媒淗e actually had gone through something pretty much exactly like me,sa国际传媒� Moore said. sa国际传媒淲hen I sent him the song, he said, sa国际传媒楧ude, itsa国际传媒檚 time we make an actual music video.sa国际传媒檚a国际传媒�
The hardest part for Moore, he said, was shooting scenes in a barn in Armstrong in the freezing January air.
sa国际传媒淚t was frickensa国际传媒� freezing,sa国际传媒� Moore said, admitting hesa国际传媒檚 a sa国际传媒渂it of a babysa国际传媒� when it comes to cold.
sa国际传媒淚 had to keep going into the car because my nose was turning bright red.sa国际传媒�
The video was shot in less than 10 hours thanks to a meticulously detailed shot list, planned by Moore and Parker, and quick work behind the camera by videographer Brody Jones of Brody Jones Cinema.
sa国际传媒淚t was a highly collaborative passion project from everybody,sa国际传媒� Moore said of his small crew from Armstrong, Vernon and Lake Country. sa国际传媒淭hese are hyper-talented guys that will one day be the top dogs in their industry wherever they live.
They are at prodigy levels and theysa国际传媒檙e all under 25,sa国际传媒� Moore said.
Moore said although hesa国际传媒檚 still trying to find his style of music, Someone Who Loved You Can connected more than anything hesa国际传媒檚 put out so far.
Next up, Moore is eyeing an EP and of course, more collaboration with Parker.
READ MORE:
READ MORE:
