One year after getting Ryan Reynoldssa国际传媒檚 approval for their ad for his Aviation American Gin, Kelownasa国际传媒檚 One Peak Creative has produced another ad for a Reynolds-owned company sa国际传媒� this time, using audio technology to digitally reconstruct his voice.
One Peaksa国际传媒檚 recent ad for Mint Mobile, a telecommunication company that Reynolds has partially owned since 2019, stars one of the production groupsa国际传媒檚 co-owners, Conar Fair, crash landing somewhere in the Arctic and stumbling across Reynolds alone in a desolate cave making cell phone calls with ease.
The catch, however, is that it isnsa国际传媒檛 Reynolds who has his back turned to the camera in the ad, who can be heard listing off the benefits of using Mint Mobile. Rather, itsa国际传媒檚 One Peaksa国际传媒檚 co-owner and videographer Glen Jackson filling in for Reynoldssa国际传媒檚 figure.
READ MORE: Kelowna-made video gets Ryan Reynoldssa国际传媒� thumbs up
And with the help of various audio programs, the production group was able to digitally recreate Reynoldssa国际传媒檚 voice.
sa国际传媒淭hatsa国际传媒檚 actually just an amalgamation of a bunch of other ads and interviews that hesa国际传媒檚 done,sa国际传媒� said Jackson. sa国际传媒淲e had fun with that.sa国际传媒�
But the challenge wasnsa国际传媒檛 recreating Reynoldssa国际传媒檚 voice. Instead, Jackson said it was creating the fully computer-generated (CG) Arctic environment in 24 hours, which was made possible through a technology called Virtual Production Hub.
sa国际传媒淚tsa国际传媒檚 actually using something that was previously just a gaming engine for creating video game environments,sa国际传媒� said Jackson. sa国际传媒淚tsa国际传媒檚 getting to the point where it really stands up to a lot of the CG work being used right now.sa国际传媒�
The ad was just one of many created for One Peaksa国际传媒檚 #adsolation campaign, which has seen them make one ad every day.
sa国际传媒淚n 2020 when the pandemic started, we started doing a campaign where we would make an ad in 24 hours from start to finish sa国际传媒� shoot, edit, release,sa国际传媒� said Jackson.
While Reynolds told the group that he didnsa国际传媒檛 know whether to hire them or kidnap them following the release of their Aviation American Gin ad, he has yet to respond to the groupsa国际传媒檚 Mint Mobile production.
sa国际传媒淏ecause hesa国际传媒檚 local, wesa国际传媒檝e always had a dream to do a project with him. Wesa国际传媒檙e hoping that one of these days, we can get him out here,sa国际传媒� said Jackson.
aaron.hemens@kelownacapnews.com
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