Salmon Armsa国际传媒檚 newest concert venue will set the stage for a series of musical performances designed to celebrate the Shuswap.

Several local musicians will be taking part in the initiative Celebrate Shuswap 2020, intended to showcase the Shuswapsa国际传媒檚 bevy of talent and the region they call home. They include Jordan Dyck, Emilie Bradford, Darrin Hertig, Clea Roddick, Megan Abel, Tara Willard, Jasmine Frederickson, Ari Lantela, Alton Gowen and James Clark.

During October and November, each of these artists will have an opportunity to perform at the site of the former Living Waters Church on Lakeshore Drive, which has been converted into a concert and event hall/recording studio. They will be recorded and video excerpts from their performances will become part of a documentary highlighting the Shuswapsa国际传媒檚 music industry that will be streamed publicly.

The initiative is being organized by Salmon Armsa国际传媒檚 Acoustic Avenue Music with partners Lakeshore Village Ltd, Collide Entertainment, and 55 Creative Group.

Acoustic Avenue Musicsa国际传媒檚 Ted Crouch said the idea for Celebrate Shuswap started with conversations with the venuesa国际传媒檚 owner, Craig Newnes, and Collide Entertainment owner and former Shuswap resident Mike Southworth.

sa国际传媒淲e talked about it and said we could do this,sa国际传媒� said Crouch, noting concerts that were planned for earlier in the year were cancelled due to COVID-19. So an application was submitted to Music BC for a grant through SoundON, sa国际传媒渁 province-wide campaign and resilience fund to help bring B.C.sa国际传媒檚 music community back together, and provide support to artists, presenters, production staff and venues. Crouch said the application was successful, green-lighting the Celebrate Shuswap documentary.

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sa国际传媒淲esa国际传媒檒l do the editing locally as well and feature not only the artists but interviews with the artists,sa国际传媒� said Crouch, comparing the endeavour to what was done with this yearsa国际传媒檚 Roots and Blues festival. sa国际传媒淲esa国际传媒檒l show off some of what we, as residents, know is wonderful about being here, but under the Celebrate Shuswap umbrella. Wesa国际传媒檒l be able to come up with a really nice documentary with talks about the music industry in the region.sa国际传媒�

Crouch said $5,000 was received through SoundON and hesa国际传媒檚 hoping to raise additional funding through sponsorships to assist with the videosa国际传媒檚 production and all the associated costs. Under normal conditions, audiences might have supported the initiative via ticket sales.

sa国际传媒淚tsa国际传媒檚 a little awkward under COVID because wesa国际传媒檙e not selling tickets,sa国际传媒� said Crouch, explaining that because of the pandemic and related restrictions, audiences will not be able to attend the live performances.

sa国际传媒淎t the very least, the community at large will be able to view the documentary and hear some of the music from the artists that are part of it,sa国际传媒� said Crouch.

sa国际传媒淚f we do this one successfully and come up with a nice documentary, which Isa国际传媒檓 pretty confident we will, then wesa国际传媒檒l sit back and seriously say, OK, when can we comfortably start working towards booking artists locally and touring artists to bring another concert series back?sa国际传媒�

The completed documentary will be made available for a streamed presentation by SoundON.

For further information about Celebrate Shuswap 2020, visit , or contact Ted Crouch at 250-833-8556, or by email at tcrouch@shaw.ca.

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