The end of summer is fast approaching which means the return of Denim on the Diamond.

The one-day festival is back Aug. 31 and will take over King Stadium in downtown Kelowna for day-long concerts, games, activities and feasting.

sa国际传媒淚tsa国际传媒檚 become more of a folk-fest because everyone is welcome,sa国际传媒� organizer Mitch Carefoot said.

sa国际传媒淭he theme of the festival is to include everyone; theresa国际传媒檚 country, blues, R&B, and rock music. Itsa国际传媒檚 going to be bigger turnout than last year and wesa国际传媒檙e excited about that.sa国际传媒�

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Carefoot and business partner, Kurt Jory hoped to create a welcoming, fun, festive and community- supported environment that would become a must-do event during an Okanagan summer.

Locally brewed wine, beer and cider with food trucks expanding to include vegetarian and vegan options will fill the park along side award-winning artists from all genres.

Even the festivalsa国际传媒檚 name, Denim on the Diamond, is inspired to include the wide array of festival lovers in the Okanagan.

sa国际传媒淲e were some Canadian guys on our way to hockey when the name popped up,sa国际传媒� Carefoot said.

sa国际传媒淒enim is something that mom wore, Bruce Springsteen, country artists, and now the younger generation is,sa国际传媒� Carefoot said.

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In the second year of the festival, Carefoot and Jory have partnered with the Music Heals Partnership, a local charitable foundation that funds music therapy and benefits those who are unable to attend live music events.

A portion of ticket sales and the 50/50 raffle will go towards the charity which was important for the two Kelowna business people.

sa国际传媒淢usic Heals is important to us because we wanted an organization that aligns with our goal to bring people together through music,sa国际传媒� Jory said.

sa国际传媒淢usic has the power to connect strangers, bring back nostalgic feelings and has healing powers. Music speaks to us all differently but has a way of bringing us all together.sa国际传媒�

Acts at this years festival include James Barker Band, Madeline Merlo, Lucky Monkey, The Harpoonist and the Axe Murderer and more.

More information can be found at .

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